During the 2012 NAFSA Conference and Expo, the GoAbroad Team was pleased to announce the winners of the 2012 Innovation Awards. As part of a continued effort to recognize the hard work and dedication this year’s nominees, GoAbroad will be sharing individual features of the 2012 GoAbroad Innovation Awards finalists over the coming weeks. This week, we are thrilled to bring you the Innovation in Marketing finalists!
Please join us in congratulating the following finalist of the Innovation in Marketing Award:
Academic Programs International
“Learning Transformed. Life Transforming” Tagline & Campaign
Academic Programs International‘s (API) tagline and campaign – “Learning Transformed. Life Transforming” is a new effort to publicly proclaim the organization’s commitment to the idea that study abroad can be a driving force not only for academic growth but also for personal and professional transformation. This is embodied in the organization’s mission statement, programs, and commitment to superior student service and experiences.
The theme was kicked off in 2011 through a stop-motion video produced by API staff and the branding effort continues through API’s marketing materials, photo and video contests, student blogger program, and Peer Mentor program.