2012 Innovation in Marketing Award: University of Maine – Study Abroad Office

Innovation in Marketing


During the 2012 NAFSA Conference and Expo, the GoAbroad Team was pleased to announce the winners of the 2012 Innovation Awards. As part of a continued effort to recognize the hard work and dedication this year’s nominees, GoAbroad will be sharing individual features of the 2012 GoAbroad Innovation Awards finalists over the coming weeks. This week, we are thrilled to bring you the Innovation in Marketing Award finalists!


Please join us in congratulating the following finalist of the Innovation in Marketing Award:


University of Maine

University of Maine

“Celebration Radio Show”


Andrea West and Orlina Boteva created a radio called “Celebration” to promote study abroad at the University of Maine (UMaine). On Celebration, Andrea markets study abroad as a passage to opportunities for meaningful experiences with people from other cultures. She promotes an appreciation for cultural diversity at UMaine by giving a forum to international students and acknowledging members of the campus community who contribute to the internationalization of UMaine campus, espouse cultural differences, and promote an appreciation for cultural diversity, primarily through their work in international education.


On each show, Andrea features a country which is a study abroad destination and interviews an international student, study abroad returnee, and/or member of the campus community who is from the featured country or has a professional or some other meaningful connection to it.The show has also allowed us to increase the diversity of locations, experiences, study abroad programs, academic programs, and student sub-populations represented by our peer advisors and mentors and consequently appeal to a larger audience. Students can listen to Celebration online.


Congratulations to the University of Maine Study Abroad Office for being selected as a 2012 Finalist of the Innovation in Marketing Award!

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