During the 2012 NAFSA Conference and Expo, the GoAbroad Team was pleased to announce the winners of the 2012 Innovation Awards. As part of a continued effort to recognize the hard work and dedication this year’s nominees, GoAbroad will be sharing individual features of the 2012 GoAbroad Innovation Awards finalists over the coming weeks. This week, we are thrilled to bring you the Innovative Use of Social Media finalists!
Please join us in congratulating the following Finalist of the Innovative Use of Social Media Award:
“Unique Use of Localized Social Media Outlets“
Over the past year, CRCC Asia has creatively utilized a global range of social media platforms – from Facebook, YouTube, and Twitter to the popular Chinese sites Weibo and Youku – to spread the word about its China internship and study programs, engage with current and prospective program participants, and build up its online presence and following in significant ways.
In 2011, CRCC Asia held a Summer Video Contest for the hundreds of interns that took part in their summer programs. The contest was advertised through social media sites and created a buzz on Facebook and Twitter, drawing a large number of innovative video entries from program interns in Beijing and Shanghai. In addition, CRCC Asia has seized on the enormous popularity of Weibo and Youku – the Chinese versions of Twitter and YouTube, respectively – and regularly shares videos and company updates with China’s 500 million Internet users.